2027 ICHRA CHOICE Conference at The Scott
SCOTTSDALE, AZ | MAY 10-12, 2027
Explore the Future of Benefits with CHOICE
Set against the Sonoran Desert, the 2027 ICHRA CHOICE Conference brings the industry's leading voices together at The Scott Resort & Spa in Scottsdale. Two full days of forward-looking sessions designed to help you navigate what's next in benefits.
ATTENDING
The 2027 ICHRA CHOICE Conference brings brokers, employers, carriers, and technology partners together. Come ready to learn, connect, and leave with a clearer view of where this industry is headed.
Break New Ground
Hear from innovators shaping the next chapter of CHOICE Arrangements (formerly ICHRA), and what it means for employers and their teams.
Connect Under Open Skies
With attendance capped at 350, you'll leave with relationships that outlast the conference.
Shape What's Next
Join roundtable discussions where your perspective helps shape the industry.
A Track Built for Employers
New this year: a dedicated Employer track built for the HR and benefits leaders navigating CHOICE — year one and beyond — covering employee communication and the money-movement side of the equation: COBRA, HSAs, and more.
READY TO SECURE YOUR SPOT?
Register nowFeatured Speaker
Will Guidara
Restaurateur, Eleven Madison Park, The #1 Restaurant in the World; New York Times Bestselling Author, Unreasonable Hospitality
Will Guidara is the author of the New York Times Bestseller Unreasonable Hospitality. He is the former co-owner of Eleven Madison Park, which under his leadership was named the Best Restaurant in the World. He is the host of The Welcome Conference, a Co-Producer on the Emmy Award-winning series The Bear, and is a recipient of the Wall Street Journal Innovator Award. His latest book, Unreasonable Hospitality: The Field Guide released in April 2026.
Will Guidara built his career on one idea: make people feel like they matter more than they expected. As the New York Times bestselling author of Unreasonable Hospitality, he’ll show you how that same philosophy can transform the way you deliver ICHRA/CHOICE — for your employees, your clients, and everyone in between.
AGENDA
MONDAY, MAY 10 — ARRIVAL & WELCOME DINNER
Arrive at The Scott and settle in. The evening kicks off with an on-site welcome dinner under the stars. Good food, good company, and an easy start to our time together.
Attendee arrival & check-in
5 PM | Laguna Lawn @ The Scott: Happy Hour
6 - 9 PM | Laguna Lawn @ The Scott: Welcome Dinner
TUESDAY, MAY 11 — GENERAL SESSIONS + YOUR AFTERNOON, YOUR WAY
Keynotes and panels carry the room from breakfast through early afternoon, then the afternoon is yours before we head offsite for the evening.
7:30 - 8:30 AM | Breakfast
8:30 - 11:30 AM | Kick-off, Opening Keynote & General Sessions
Will Guidara on Unreasonable Hospitality
11:30 AM - 12:30 PM | Lunch
12:30 - 1:30 PM | General Session
1:30 - 5 PM | Your Afternoon, Your Way — Guided networking opportunities, additional learning & more!
6 - 9 PM | PopStroke: Putt-Putt & Dinner
WEDNESDAY, MAY 12 — GENERAL & BREAKOUT SESSIONS + CLOSING DINNER
More general sessions and panels in the morning. In the afternoon, pick your track: Employer, Broker or Industry/All.
7:30 - 8:30 AM | Breakfast
8:30 - 11:30 AM | 3rd Annual ICHRA CHOICE Study Keynote & General Sessions
11:30 AM - 12:30 PM | Lunch
12:30 - 4 PM | Breakout Sessions: Tracks for Employers, Brokers & Industry/All
6 - 9 PM | El Chorro Lodge: Closing Dinner Under the Desert Sky
STAY TUNED — ADDITIONAL SPEAKERS DROPPING SOON
REGISTRATION DETAILS
Fee
$499 per person until 12/31/2026, then $599 per person.
Multiple registration discount
Register multiple attendees from the same organization and receive 25% off.
Includes
All meals (3 dinners, 2 lunches, 2 breakfasts), programming, and event transportation. Lodging and travel to/from Scottsdale not included.
BOOK YOUR STAY
Hotel booking at one of our conference properties is required for all attendees. Choose the option that works best for you.
Embassy Suites Scottsdale
$179 per night + $25 resort fee
Spacious suites with complimentary breakfast
Book by April 1 to secure these special rates.
EXHIBITING
Sponsorship and exhibitor opportunities are available. Contact us to be the first to know.
Plant Your Flag
Introduce your brand and solutions to a focused audience actively shaping the future of ICHRA/CHOICE.
Demonstrate your impact
Showcase what your product or service can do in an environment built for discovery and meaningful conversation.
Get in the Right Rooms
Get face-to-face time with the industry leaders, brokers, and employers who matter most to your growth.
Ready to showcase your solutions?
Exhibit With UsHave questions about the 2027 ICHRA CHOICE Conference — Scottsdale Edition? Contact us at: conference@ichraconference.com
